Promotional Product Ideas to Boost Your Brand
3/27/2024
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As the temperatures rise and summertime approaches, it's a great time for businesses to invest in promotional products that embrace the season while exciting customers and promoting brand awareness. Whether you're gearing up for an outdoor event, a trade show or simply need a refresh of new promo products, choosing the right items can make all the difference.
Get Creative: What Do Your Customers Use?
When choosing and designing your promotional products, it’s important to consider your unique customer base. The more you know about your current and prospective customers, the easier it will be to select items that will be useful and leave a lasting impression.
Many companies give away free notepads, pens and keychains – which doesn’t help them stand out against competitors. Choosing creative, high-quality products is the key to increasing the value of your promotional marketing and ROI.
Clothing Apparel
Although t-shirts and hats are both common promo products for businesses, you can get creative with the logo and design of your apparel. Instead of just using your regular logo, incorporate other branded elements like taglines, colors and different variations of your logo to create an eye-catching design that still represents your brand. You may even consider creating a special design specifically for branded apparel.
Outdoor Activities and Games
Summer and spring are great times to focus on promo products that align with seasonal and outdoor activities. Choose items that are creative, useful and can be reused every year by your customers!
- Camping gear
- Portable speakers
- Outdoor game equipment like cornhole sets and pickleball paddles
- Picnic blankets and beach towels
- Folding chairs
Food and Drink Products
Food and drink items like candy, nutrition bars and water bottles are common branded items for businesses attending events, conferences and trade shows. However, those items aren’t reusable, so the advertisement value isn’t long-lasting. Investing in high-quality, reusable items like bottle and wine openers, insulated drink tumblers and coolers prolongs your promotional marketing while also giving your customers something they’ll love and use often.
By leveraging these promotional product ideas, you can elevate your brand visibility, foster customer loyalty and make a lasting impression that extends far beyond the spring and summer seasons. Ready to start choosing and designing your new promo items? We can help!
Contact KKP today to start discussing the best options for your business.
